Sustainability
The world of jewelry, accessories, and textiles faces many challenges, from the fast fashion phenomenon and the mining of new raw materials to logistics and the impact of waste. Sustainability has never been more important, but what does it mean in practice?
At Ronja Selina, sustainability, combined with continuous improvement, forms the foundation of our values. Our mission is to create timeless jewelry crafted with as little environmental impact as possible. This commitment stretches from sourcing raw materials to designing, making, and delivering each piece.
Sourcing
It all starts with the materials. All components, beads, metal wires, and packaging materials are sourced from European suppliers committed to responsible practices. We prioritize sourcing as close to production as possible to minimize the carbon footprint of logistics. Whenever possible, we work directly with factories to reduce unnecessary intermediaries and transport. To ensure transparency, we provide information about the origin of our materials:
- Silver parts: sourced and manufactured in Poland, France & Italy
- Metal wires: sourced from Ireland, manufactured in Germany
- Crystal glass beads: sourced from Lithuania, manufactured in the Czech Republic & Austria
- Freshwater pearls: recycled/repurposed, sourced second-hand in Finland
- Packaging materials: sourced and manufactured in Denmark
Silver
925 sterling silver is highly recyclable, it can be melted down and reused many times. Most of the silver in our jewelry is in fact already recycled. These silver components are manufactured in France and Italy, where the factories follow the RJC CoC standard to ensure the silver comes from responsibly managed sources. This guarantees traceability, environmental protection, and respect for human rights and workers’ rights. Recycled silver often comes from old jewelry or electronics, reducing the need for new mining.
All silver used in our jewelry complies with EU REACH regulations, ensuring it is safe and controlled.
Packaging and shipping
We use FSC-certified packaging, ensuring that all forest-based materials come from responsibly managed forests. This means that no more trees are cut down than can regrow, biodiversity is preserved, and forests remain carbon sinks. FSC certification also covers social responsibility, including workers’ and local communities’ rights.
Orders are shipped using carbon-neutral Posti Green or with PostNord’s environmentally friendly delivery services. Posti Green offsets the emissions generated by shipments through certified climate projects. PostNord is committed to responsible logistics and taking active steps to combat climate change.
Continuous improvement
Continuous improvement reflects the fact that perfection doesn’t exist, but what matters is making better choices every day. Sustainability is a journey, not a one-time achievement. We are constantly exploring new ways to reduce our environmental impact. Every thoughtful choice brings us one step closer to a more sustainable future, and even small decisions can have a meaningful impact.